As digitalization continues to disrupt our ways of conducting business, global logistics services providers like ECU Worldwide are stepping up their game with state-of-the-art digital platforms and technology. Considering the faster transactions and increased convenience, it is no surprise that customers too, are happy to explore the tech side of shipping – in just a few clicks!
For a large organization like ECU Worldwide operating in more than 180 countries and offering services across more than 2400 LCL direct trade lanes, digitally-enabling operations is not an easy feat. Not only does it call for increased collaboration between teams around the globe to develop robust technology solutions, but also an enthusiastic buy-in from sales team members and customers to embrace that mind-set shift and adopt these digital solutions.
Taking a definite step towards accelerating business and sales operations by implementing the right digital tools and technology, ECU Worldwide has made ECU360 v2.0 the cornerstone of its digital play.
An improved navigation system has enhanced the overall User Experience to accompany its cleaner, more modern and visually aesthetic User Interface. Several in-house teams are dedicated to continuously iterating ECU360 v2.0 based customer and salesperson feedback. It is a result of all these efforts that sales team members and customers across the world are increasingly adopting ECU360 v2.0.
“Our shipment bookings via ECU360 v2.0 have seen a significant increase in the last few months. We have received positive feedback from customers, freight forwarders and our own sales team members who vouch for the convenience of booking cargo movement 24×7 and being able to do so without coordinating with multiple vendors. Door-to-door rates and deliveries that subvert the traditional port-to-port norm only add to the efficiency and transparency, enabling us to make shipping a truly ‘on-demand’ customer experience”, says Vaishnav Shetty, Executive Director, ECU Worldwide.
Divided by borders, united by ECU360
While considering the adoption of a digital platform across the world, it is very important to take into account the inherent difference in consumer behaviour, the level of tech-savviness and the strength of infrastructure in different countries.
One of the key reasons for ECU360 v2.0’s success around the world is that it provides an easy-to-use, easy-to-navigate platform that can also be customized as needed. While there are already global tariffs and door-to-door rates for 57 countries uploaded in the back-end, specific tariffs for certain customers can be added and templates for regular transactions can be saved for repeat use to save time and effort.
What’s more, each country also has the flexibility to implement its own techniques and plans to increase the adoption of ECU360 v2.0 internally and among its customers. Teams across countries are being innovative in how they accelerate sales and maximise bookings via ECU360 v2.0.
When the numbers tell a success story
Considering how ECU360 v2.0 has made it simple and quick for customers to ship with just a click, the adoption is growing significantly and across countries. Right from developed markets like USA and Canada to developing ones like India, Vietnam and many others, customers have responded positively to the state-of-the-art tool and its multiple features like instant door-to-door quotes, easy access to information, facility to save templates, updated data and reports, etc.
- As a result of Mexico’s weekly targets for conversion, close to 60% of bookings now come via ECU360 v2.0
- Canada has been conducting virtual training programmes and a majority of their customer are now using ECU360 v2.0
- Germany has achieved digital adoption of nearly 80% by specifically discouraging non-digital bookings
- Belgium has chosen to focus on digital adoption of high volume customers as a priority and on-boarded over 80% of them on ECU360 v2.0
Driving digital adoption across the industry
ECU360 v2.0’s white label solution allows customers and freight forwarders to have their own branded digital presence, without needing to actually design and develop the software or platform.
The fully-enabled digital front-end and identity, already updated with cargo transportation rates, schedules and information required can help increase sales by 30%, save 70% of time invested and reduce 30% of customer acquisition and operational costs.
Customers are going digital and loving it
“Having the availability of the ECU360 platform allows our staff to obtain quick and real time pricing at the click of a button. The user friendly platform allows staff to create and make bookings within minutes and even quicker if repeated movements. ECU360 allows us to maintain or service levels to clients with quick turnaround times on pricing and up to date schedules.” – Stephen Parkinson, Export Operations, Quality Freight
“ECU360 is a very quick and responsive tool that allows our team to quote our clients for the majority of LCL enquiries quickly with clear schedule options.” – Bryn Atherton, Commercial Director, Allseas Global.